:: Consultancy ::

Sue Baic has worked for over ten years as a nutrition consultant providing accurate, independent, informed and up-to-date nutritional advice and support to corporate clients including:

  • Advertising
  • Marketing
  • Media
  • Public Relations
  • Consumer watchdog organisations including Which?
  • Food industry
  • Publishing
  • Education and training
  • Catering
  • The Prison service
  • The NHS
  • Government bodies including Department of Health and the Food Standards Agency
  • Charities including the British Heart Foundation and the Wellcome Trust
  • Other professional organisations including the National Association of Care Catering and the Royal College of Nursing.

    Nutritional services available:

  • Recipe analysis.
    Research shows the public want easily available and understandable information on the food they eat both inside and outside the home. Many restaurants have signed up to the Governmentís Responsibility Deal and offer information on calories and other key nutrients in their food which is seen by some as a competitor advantage adding customer value.
    Sue is experienced in accurate nutritional analysis of recipes for a variety of commercial and private uses including use on menus by restaurants. Information can be tailored to needs with prices starting from only £20.00 per recipe. Information is produced in variety of customer friendly formats. Advice can also be given on if required on modifying menus or recipes to meet healthy eating guidelines.

  • Marketing services.
    Sue has considerable experience in helping commercial organisations to explore how nutrition enhances their marketing, advertising and PR in relation to food products and services. She can translate the nutrition science into practical commercial information to enhance both businesses and brands.

  • Public speaking and lecturing.
    Sue is available to speak at meetings or conferences on a range of diet-related issues. Sue has presented to the public on a variety of key nutritional topics including at the Cheltenham Festival of Science, the Eden Project, Science Cafť, the Womenís Institute and Presentations at scientific conferences include the British Dietetic Association National Conference, Primary Care, Primary Care Live, Nutrition & Health, Medical Womenís Federation, PCCS and BACPR conferences.

  • Training.
    Sue provides regular training to NHS staff both nurses and doctors in primary and secondary care settings and in CME. Sue is registered as an elite health trainer with ET.AL Training Consultancy. She also works with a colleague providing healthy eating courses within the prison service to staff and prisoners.
    Please see Food Inside Out.
  • Store Tours.
    Sue is a recognised expert in the delivery and evaluation of healthy eating sessions for the public in their normal place food purchase known as "Store Tours". She has published several studies on this and offers training to primary care staff who wish to deliver their own store tours. Tours and training can be tailored to meet specific needs such as heart health, diabetes, ethnic groups or obesity.

  • Corporate Wellness and Staff away-days.
    Sue has considerable experience providing nutrition and health sessions within corporate wellness and staff development programmes including team building events and away-days . Bespoke sessions can be developed for particular service areas and needs.

  • Writing.
    Sue writes articles for both the health professional and the consumer press. She develops leaflets and other consumer resources translating nutrition science into easy to follow practical advice with the public can use. Examples can be found in:

    The British Journal of Primary Care Nursing
    Nursing in Practice
    The Primary Care Cardiovascular Journal
    Practice Nurse
    Nursing & Residential Care
    Complete Nutrition
    Dietetics Today.

    Her books Nutrition For Dummies (Second Edition), The GL Diet For Dummies and Living Gluten Free For Dummies are available in book shops or on-line via the Contact page.

  • Media.
    Sue is a media spokesperson for the Science Media Centre and the British Dietetic Association. She has undergone media training and has considerable experience with interviews and consultancy including,
  • TV: BBC1 Donít Die Young, Breakfast News, The One Show, BBC2 The Truth About Food, Whatís Really in our Food?, Channel 4 Diet Doctors, ITV The Good Health Guide, CBBC Top Ten of Everything.
  • Radio: Sue is a regular on Radio Bristol's Saturday Morning Surgery and has also contributed to programmes on BBC Radio 2 including Chris Evans, BBC Radio 4's Today programme, BBC Radio 5 Live and the BBC World Service.
    She has also written for women's magazines, popular press, consumer and trade magazines including Yours magazine, Health and Fitness, Zest, Menís Health, The Observer, The Daily Mail and The Independent. She is Nutrition Editor of the UK's best-selling vegetarian magazine Vegetarian Living. †

  • Research.
    Sue has carried out and published research in a variety of dietary areas including the delivery of novel methods of nutrition education. She was the Clinical director for BBC Diet Trials - a scientific trial to test the success of commercial weight loss treatments. Full results were published in The British Medical Journal.

  • Sports Nutrition.
    Sue is a keen runner and cyclist. She is a member of The Town and Country Harriers and The Hash House Harriers. She carried out the Nutritional analysis for the book Go Faster Food. Sue has delivered talks for a range of sports organisations including The Cyclists Touring Club and the University of Bristol Elite Sports Squad.
  • Please use the Contact page to request additional information on any of these services.


    Registered Dietitians (RDs) are the only UK-based nutrition professionals to be statutorily regulated.
    The title "dietitian" can only be used by qualified professionals registered with The Health Professions Council.
    The owner of this website acknowledges the copyright of all external linked sites. All efforts have been made to ensure the accuracy of information contained herein; the owner accepts no responsibility for accidental errors. Website designed and coded by Martin Wolff, Bristol.  © S Baic,
    The Nutrition Basics URL is owned by Sue Baic, 2012